Web Open Font Format [WOFF] is a new technology that will be on board with the other new developed web technologies such as HTML5, CSS3, SVG, PNG, etc. Will this give web designers the opportunity to create a stronger presence for their clients? Or will this open up an opportunity to create content with hideous, UGLY typefaces as well? Since a standardized type list will no longer be as limited - will content on the web have a lower amount “professionalism” on the internet?
With an increasing number of mobile use for web browser as well as hand held computers - web developers are steering from developing on adobe flash, but this doesn’t mean that a website can’t have custom typography or java supported animation.
Type is a major part of the brand of many companies, not just magazines that have a distinctive look, but also corporations that create advertisements and Web pages.
This could open up ways to differentiate EVEN MORE from other companies - giving ability for various platforms to support web-friendly fonts, while not compromising optimization technologies with design aesthetic. I’m looking forward for WOFF to move forward so that beautiful typographic works seen in the print and physical world can also be seen in the interactive world (without worrying about licensing, etc.)
Certainly there will be visual abuse—the textual equivalent of the blinking online advertisements that so annoy some people.
When CSS started coming through the doors of web designer hands - people had the ability to create websites in hot pink with apple green text. Obviously the content being presented in a website such as this may not hold a strong professionalism as one with a more standardized “corporate” typeface. Let’s give faith in aesthetic design decision to the web designers - it’ll only help them if they can use this technology properly!
And fundamentally the Web need not be so flavorless. Picking the right fonts can bring some polish, professionalism, or pizzazz that generic Web-safe fonts lost long ago.
Posted by: Vivi Fitriani, Interactive Designer